Jysk indonesia: scandinavian furniture

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Furniture giant khổng lồ open two stores in Hanoi shortly then head to lớn HCMC.

by Minch Tuyet


Global furniture brand JYSK from Denmark has arrived in Vietnam giới under a franchise agreement with the NeatClean JSC. The first store will open on October 28 at Aeon Mall in Long Bien district in Hanoi & the second and largest store on November 27 at Mandarin Garden in Cau Giay district.

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NeatClean’s business strategy targets middle-class customers, providing furniture services such as consulting và kiến thiết và interior décor for houses và apartments at as low a cost as possible. After entering Hanoi the company will turn its attention to lớn Ho Chi Minc City.

Vietphái mạnh is a market of some potential, with a young population. Chairman of the Board at NeatClean JSC, Mr. Doan Hong Hai, is positive about the future of their new business venture with JYSK. “There is expected khổng lồ be an enormous rise in the middle-class consumer segment and spending, which also means consumers have sầu higher demvà in improving their unique of life,” he said.

He added that Vietnam giới was ranked 28th among mỏi countries in the Global Retail Development Index in 2014. “We are aiming at opening from 10 khổng lồ 20 stores in the country over the next five sầu years,” he said.

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The Embassy of Denmark in Vietphái nam sees the partnership between JYSK & NeatClean as a positive sầu example of commercial activities between the two countries, according lớn the Head of the Commercial Section at the Embassy, Mr. Bo Monsted. “I believe sầu the cooperation between JYSK - a global furniture brvà recognized with the Danish Royal Court’s trust mark, & NeatClean JSC - a modern, active, & creative Vietnamese company, will flourish,” he said.

JYSK sells a wide range of products, such as mattresses, furniture và interior décor, & was established in 1979 by Mr. Lars Larsen, who is the third-richest person in Denmark. He has given a lot of inspiration khổng lồ his fellow Danes, starting with little money but many ideas và becoming a billionaire.

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NeatClean JSC was founded in April năm ngoái by Mr. Nguyen Quoc Vinc and Mr. Doan Hong Hai, who also founded Canifa, the famous Vietnamese fashion brvà. Both have over 20 years experience in the retail market.


Chuyên mục: Tin Tức